The Brief
As a brand with continuous promotions and evolving services, Al Ansari Exchange required a media partner that could match its pace — agile, consistent, and always aligned with business priorities. The objective was to maintain strong, ongoing visibility across key audiences through strategic radio and television presence.
- Radio & TV media buying across multilingual audiences
- Annual media partnership & campaign planning
- Always-on campaign execution aligned with promotions
- Consistent brand visibility across key channels
We established a long-term media ecosystem, managing radio and TV campaigns aligned with the brand’s evolving promotions over the past few years.
On radio, we activated a wide network including Hit FM, City FM, Al Arabiya FM, Virgin Radio, and Dubai Eye under Arabian Radio Network, along with additional reach through Gold FM, Mirchi FM, and Tamil FM — ensuring multilingual coverage across diverse listener groups.
Television campaigns extended visibility across leading regional and international channels including Asianet News, 24 News, Manorama News, Reporter TV, Media One, ARY News, and ARY Digital.
Each campaign was planned and executed to align with current offers, services, and seasonal priorities — ensuring relevance and consistency at all times.
