With actress Nyla Usha as the face of Nishka, the brand wanted to create a cinematic visual identity that reflected its jewellery through storytelling, elegance and strong character-led narratives.
We developed and produced four main brand films, bringing Nyla together with multiple actors and actresses to create distinct stories and visual worlds for the brand.
We handled the complete production journey — from the first concept to the final cinema-ready master.
Our work covered creative development, scripting, dialogues, direction, DOP, art direction, locations, casting, choreography and music, followed by complete post-production including editing, VFX, colour correction and final mastering.
The films were also prepared for theatrical delivery through DCP conversion and Dolby Atmos sound mixing, ensuring a premium cinematic finish across every format.
From jewellery on screen to a brand story people remember.
The films were designed to work beyond a single campaign platform — reaching audiences through television, movie theatres, social media and digital screens.
Four films. Multiple stories. One distinctive visual language for Nishka.