The Brief
In a highly competitive jewellery landscape, every new launch needs to do more than open doors — it needs to own attention. For its 4th showroom launch in Abu Dhabi, Nishka Momentous Jewellery aimed to create a high-impact entry on Hamdan Street — building instant visibility, footfall, and buzz from day one.
- 360° media planning & campaign execution
- Radio, TV & Digital PR integrations
- Press Meet
- Influencer Marketing (20+ creators, multilingual reach)
- Event Hosting
We orchestrated a 360° media rollout designed to dominate across platforms — on-air, on-screen, online, and on-ground.
Radio presence spanned leading stations including Hit 96.7 FM, Kadak FM, 89.1 Radio 4 FM, Gold 101.3 FM, Tamil 89.4 FM, and Mirchi 102.4 FM, ensuring multilingual reach.
Television visibility was secured through Asianet News, 24 News, and Manorama News, while digital PR placements across Manorama Online and Mathrubhumi Online amplified credibility.
Influencer marketing brought the launch to life with 20+ creators across multiple languages, driving reach and engagement across audiences. The grand opening event was hosted by our in-house talents Mithun Ramesh and Pavithra Menon, and inaugurated by renowned actress Tamannaah Bhatia — creating a high-energy, high-attention moment.
